When your business needs a web app instead of another plugin

Plugins are excellent when the problem is common and the workflow is standard. Custom applications become valuable when the workflow itself is part of your advantage.

Look for repeated friction

If your team is constantly moving data between tools, working around limitations or maintaining complicated manual steps, a focused application can simplify the system.

Build the smallest useful version

Start with the workflow that creates the most value and expand only after the first version proves itself.